WhatsApp is introducing a new feature that will allow users to chat without disclosing their phone numbers, instead using unique usernames. This change will be implemented gradually for the platform’s three billion users over the upcoming months, with users now able to reserve a username within the app, although this is not mandatory.
Users will have the flexibility to modify or delete their usernames whenever they wish. Once fully operational, WhatsApp users will only need to exchange usernames to connect, with the option to still block or report unwanted messages. Usernames will be limited to 35 characters, with few restrictions, except for notable figures like celebrities, whose names will be protected from public use.
This move is seen as a privacy enhancement by WhatsApp, addressing concerns from users who prefer not to share their phone numbers, especially in group chats. The company aims to empower users by allowing them to choose how they present themselves on the app.
– WhatsApp will gradually introduce usernames to users in the coming months.
– Users can reserve a username through their account or profile settings in the app.
– The option to reserve a username will appear when available, not accessible via WhatsApp Web or Desktop.
– There will be an option for creators, small businesses, and organizations to secure their existing Instagram or Facebook usernames for consistency.
– Those seeking to align their WhatsApp username with other Meta apps will need to link their accounts through Accounts Centre.
Despite the enhanced privacy feature, concerns have been raised about WhatsApp’s overall privacy practices, as it collects user metadata for marketing purposes. While private chats are end-to-end encrypted, WhatsApp utilizes data like location and basic account details for advertising purposes.
Following the full implementation of the username feature, phone numbers will no longer be visible on WhatsApp, and a public username directory will not be available. However, phone numbers will still be required to create a WhatsApp account initially.
Some users worry that usernames could lead to increased scams on the platform. WhatsApp reassured users that it has multiple defensive measures in place, including optional username keys for added security, and systems to detect and block misuse patterns.
The minimum age requirement for WhatsApp is 13, and messaging apps are excluded from the upcoming social media ban for under 16-year-olds in the UK. Kunal Shah, founder of an Indian fintech startup, will be taking over as head of WhatsApp, succeeding Will Cathcart after his seven-year tenure.

